Tubular, the global leader and modern global standard in video analytics, needed a brand refresh to coincide with their 2020 metric review. To elevate their brand we imagined an always-on world where video content on the internet is driving a bold but clear representation of data. The overhaul included a new typeface, graphic elements that reference analytics and a new color palette inspired by video screens of the past.
Creative Direction: Jim Alleman; Design: Eric Leighton, Ashley Postiff | Animation: Jaren Tigani